THE ORGANIZATION: TakeAction Minnesota is a multiracial people’s network that brings democracy alive in communities across our state. We connect individuals and organizations to each other, creating a powerful force that makes change happen where it wasn’t possible before. Since its founding 14 years ago, TakeAction Minnesota has grown its breadth and depth. Our membership has grown 10-fold and touches every legislative district in the state. Our social media presence is robust. Our grassroots leadership is well-trained and shapes and implements the strategy of our various campaigns. As a result, TakeAction Minnesota has a track record of shifting the political landscape, advancing democracy and justice through bold policy campaigns, grassroots organizing, leadership development, movement politics, and strategic communications.
POSITION SUMMARY
The Digital Strategist leads all digital campaigns, while simultaneously building digital capacity within TakeAction Minnesota and across the movement. The digital strategist is part of a communications team and works across departments to advance organizational priorities on multiple platforms. Responsibilities include developing and executing digital strategies for our active campaigns, integrating digital & in-person organizing strategies, ensuring that all staff are trained to use digital tools powerfully, and partnering with key ally organizations to advance aligned strategies. This position reports to the Communications Director.
ESSENTIAL FUNCTIONS—Essential duties and responsibilities may include, but are not limited to, the following:
Digital program management and movement building:
- Develop and execute digital strategies across departments to advance issues and narratives, win campaigns, grow membership and build a powerful grassroots movement.
- Cultivate and grow an email list of 50,000+ people from across Minnesota to advance organizational goals and build powerful relationships online.
- Lead analytics of the digital work, including regular tracking and reporting, to assess and drive strategies.
- Integrate narrative change & cultural strategies into the digital program.
Generate content with a creative approach:
- Co-create compelling digital content for email, social media, and our website that builds meaningful connections and generates powerful calls to action.
- Use digital tools to expand and deepen our online base of supporters, including people across different races and backgrounds, in every corner of the state.
- Cultivate and grow TakeAction Minnesota’s online presence through email, our website, paid promotions and social platforms, integrating digital strategies with on-the-ground campaigns.
- Support digital communications for TakeAction Minnesota events.
Build expertise and digital capacity:
- Build strategic digital capacity of TakeAction Minnesota’s staff, members, and endorsed candidates.
- Provide training and leadership for TakeAction Minnesota staff and leaders to develop, integrate, and execute digital strategies & campaigns.
- Work with the Organizing Department to develop and implement cutting-edge online to offline organizing strategies that build the breadth and depth of our membership.
- Build powerful partnerships with digital staff of partner organizations to increase skills, capacity, and coordination across our movement.
- Vigorously develop digital expertise, staying on top of fast-changing trends and best practices to position TakeAction Minnesota on the leading edge of the digital field.
Manage TakeAction Minnesota’s brand consistency and voice on digital platforms:
- Work proactively with staff and members to maintain consistency of digital images and messages against brand style guide and across all forms of organizational communications.
- Oversee digital advertising activities to advance organizational mission and align our various campaigns/programs, including electoral communications.
- Periodic identity work with the communications department to update or reimagine organizational identity including website, social media images, and video content.
QUALIFICATIONS
Education, Training and Experience Guidelines:
Required Experience and Qualifications
- 1-3 years’ experience working in digital communications for a non-profit organization or an electoral campaign.
- Understanding and ability to apply the intersectional racial, gender, and economic justice lenses that are required to organize successfully in our diverse communities.
- Excellent written communications skills through a variety of channels including email, social media and blogs.
- Experience developing and executing campaign plans.
- Ability to motivate diverse groups of people and be a strong team player.
- Excellent interpersonal skills.
- Excellent attention to detail.
- Ability to meet deadlines and manage multiple tasks in a fast-paced work environment.
- An open-minded approach and willingness to continually learn new technologies, strategies, and tactics related to the rapidly changing field of digital organizing.
- Computer literacy and experience with MS Office Suite.
Preferred Experience
- Graphic design
- Ability to track, report, and respond to digital metrics.
- Knowledge of database systems.
- Digital ad buying
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage. Flexibility to work outside normal business hours that include evenings and weekends and work extended hours to accomplish mission of organization.
SALARY/BENEFITS/OTHER INFORMATION
- Salary is commensurate with experience and starts at $50,000. Category: Organizer 2
- Full health and dental benefits and retirement package.
- This position is a member of the Minnesota Newspaper and Communications Guild.
REPORTS TO & LOCATION
This position reports directly to the Communications Director. Position will be located in our St. Paul office, but may be required to occasionally travel. In response to COVID-19, all employees are encouraged and resourced to work from home.
HOW TO APPLY
Send electronic cover letter, resume and three references attention Trisha Harms, Communications Director, care of workwithus@takeactionminnesota.org with the subject line DIGITAL STRATEGIST by no later than 11:59PM on August 9, 2020.
NO PHONE CALLS or EMAILS WILL BE ACCEPTED.
TakeAction Minnesota is an equal opportunity employer and encourages applications from people of color, persons with disabilities, LGBT individuals, and women.
